Relentless Conviction
Leading from Your Core Values
A New Book by Jay Suggs
Coming November 2026
At some point in leadership. . . everything starts to shift.
The pressure is real.
The answers aren’t clear.
And you realize
you don’t know what you actually stand on.
This isn’t just a book.
It’s a mirror for how you lead when things get hard.
Why this book exists
When everything feels uncertain, most leaders look for more strategy. This book is about coming back to what you stand on your core values. That didn’t come from business. It came from my grandmother, Sally Suggs: “The world will believe in you as much as you believe in yourself.”Who this is for
If you lead anything, yourself, a team, a business, or a mission this is for you. Especially if you are carrying more than people realize, figuring it out in real time, and still showing up. . . even when you’re unsure.What you’ll walk away with
Clarity when things feel uncertain.
Language for what you’ve been carrying.
A way to lead from conviction instead of pressure.
How this book is written
Part story — real moments from my life and leadership.
Part principles — lessons you can apply immediately.
All reflection — so you see yourself in it.
Inside the book
These are the lessons that stayed with me many of them from my grandmother, Sally Suggs:
You can be a leader or a loser but you can’t be both.
Don’t be the DJ at your own pity party.
Conviction is contagious.
We are all broken inside. . . it’s what you do with the pieces that matter.
If you’ve ever had to lead without clear answers. . .
this book will meet you there.